Retailization : brand survival in the age of retailer power
Lars Thomassen, Keith Lincoln & Anthony Aconis
| Year of publication: |
2009 ; 1. publ. in paperback
|
|---|---|
| Authors: | Thomassen, Lars |
| Other Persons: | Lincoln, Keith (contributor) ; Aconis, Anthony (contributor) |
| Publisher: |
London : Kogan Page |
| Subject: | Einzelhandel | Retail trade | Markenartikel | Brand |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 221 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0909 |
| ISBN: | 978-0-7494-5336-7 ; 0-7494-5336-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003822835