Rethinking marketing : developing a new understanding of markets
Håkan Håkansson ...
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Håkansson, Håkan (contributor) |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketing | Kongress | Oslo <2003> |
| Extent: | X, 281 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-02147-7 ; 0-470-02147-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004797808