Rethinking marketing's evolutionary paradigm and advertisers' role as cultural intermediary
Year of publication: |
2009
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Authors: | Olsen, Barbara |
Published in: |
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]. - London [u.a.] : Routledge, ISBN 0-415-77640-6. - 2009, p. 57-82
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Subject: | Marketingtheorie | Marketing theory | Werbeplanung | Advertising planning | Kultursoziologie | Cultural sociology |
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