Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return
David M. Gilfoil; Charles Jobs
Year of publication: |
2012
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Authors: | Gilfoil, David M. ; Jobs, Charles |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 24421042. - Vol. 10.2012, 11, p. 637-649
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