Reverse innovation : create far from home, win everywhere
Alternative title: | Innovation |
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Year of publication: |
2012
|
Authors: | Govindarajan, Vijay ; Trimble, Chris |
Other Persons: | Nooyi, Indra K. (contributor) |
Publisher: |
Boston, Mass. : Harvard Business Review Press |
Subject: | Multinationales Unternehmen | Transnational corporation | Westlich | Western | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Schwellenländer | Emerging economies | Innovationspotenzial |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XV, 229 S. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook ; Fallstudie ; Case study |
Language: | English |
ISBN: | 978-1-4221-5764-0 ; 978-1-4221-5764-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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