Reverse innovation : towards a new global innovation model for multinationals
Year of publication: |
2018
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Authors: | Hadengue, Marine |
Published in: |
New waves in innovation management research. - Wilmington, Delaware, United States : Vernon Press, ISBN 978-1-62273-434-4. - 2018, p. 287-302
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Subject: | Innovation Management | Reverse Innovation | Multinationals | Westliche Staaten | Western countries | Innovationsmanagement | Innovation management | Innovation | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Schwellenländer | Emerging economies |
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