Review of Existing Regional, Environmental and Societal Brands: Exploring Issues in Setting up a Desert Brand
Year of publication: |
2007
|
---|---|
Authors: | Storer, Christine ; Rola-Rubzen, Maria Fay ; Carruthers, G. |
Publisher: |
Muresk Institute |
Subject: | regional appellation brands | product brands | family brands | umbrella brands | marketing alliances |
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