Revising the basic principles of integrated marketing communications during a health-related crisis : the case of Croatian tourism and hospitality industry
Year of publication: |
2024
|
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Authors: | Šerić, Maja ; Vernuccio, Maria ; Pastore, Alberto |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 2, p. 257-278
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Subject: | Basic principles | Integrated marketing communications (IMC) | Pandemic | Theoretical framework | Tourism and hospitality firms | Gastgewerbe | Hospitality industry | Marketingmanagement | Marketing management | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism |
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