Revitalising brands through communication messages: the role of brand familiarity
Year of publication: |
2012
|
---|---|
Authors: | Delgado‐Ballester, Elena ; Navarro, Angeles ; Sicilia, María |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 46.2012, 1/2, p. 31-51
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Integrated marketing communications | Consistency | Brand knowledge | Brand familiarity | Information processing | Brand awareness |
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