Revitalizing mature packaged goods
Year of publication: |
2001
|
---|---|
Authors: | Wansink, Brian ; Huffman, Cynthia |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 10.2001, 4, p. 228-242
|
Publisher: |
MCB UP Ltd |
Subject: | Revitalization | Brands | Product life‐cycle | Product management | Customer behaviour |
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