Revitalizing relationship marketing
Year of publication: |
2017
|
---|---|
Authors: | Sheth, Jagdish |
Published in: |
Journal of Services Marketing. - Emerald Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 31.2017, 1, p. 6-10
|
Publisher: |
Emerald Publishing Limited |
Subject: | Relationship marketing | Share of wallet | Joint venture | Share of heart |
-
Revitalizing relationship marketing
Sheth, Jagdish N., (2017)
-
Relative measures in service research
Aksoy, Lerzan, (2015)
-
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay, (2015)
- More ...
-
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N., (2010)
-
A journey of an accidental marketing scholar
Krishnan, Balaji C., (2011)
-
Do brands compete or coexist? How persistence of brand loyalty segments the market
Sheth, Jagdish, (2019)
- More ...