RFM customer analysis for product-oriented services and service business development : an interventionist case study of two machinery manufacturers
Year of publication: |
2020
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Authors: | Stormi, Kati ; Lindholm, Anni ; Laine, Teemu Juhani ; Korhonen, Tuomas |
Published in: |
Journal of management & governance. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1572-963X, ZDB-ID 2016991-7. - Vol. 24.2020, 3, p. 623-653
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Subject: | RFM analysis | Industrial services | Servitization | CRM | Customer segmentation | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality |
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