Rhetoric, narrative and management: learning from Mad Men
Year of publication: |
2017
|
---|---|
Authors: | Soetaert, Ronald ; Rutten, Kris |
Published in: |
Journal of Organizational Change Management. - Emerald Publishing Limited, ISSN 1758-7816, ZDB-ID 2020442-5. - Vol. 30.2017, 3, p. 323-333
|
Publisher: |
Emerald Publishing Limited |
Subject: | Management | Rhetoric | Narrative | Kenneth Burke | Mad Men | Richard Lanham |
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