Riding the coat‐tails of a positive review: rave reviews and attitude transfer
Year of publication: |
1999
|
---|---|
Authors: | Chapman, Kenneth J. ; Aylesworth, Andrew |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 5, p. 418-440
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer marketing | Advertising | Consumer attitudes | Brands |
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