Risk-and personality-related dimensions of store choice
Year of publication: |
1976
|
---|---|
Authors: | Dash, Joseph F. ; Schiffman, Leon G. ; Berenson, Conrad |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 40.1976, 1, p. 32-39
|
Subject: | Einzelhandelsbetrieb | Marktforschung | Warenhaus | Verbraucherschutz |
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