Road to brand equity : [concepts strategies cases]
Year of publication: |
2004 ; 1. ed.
|
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Authors: | D. Henry |
Publisher: |
Mumbai [u.a.] : Himalaya Publ. House |
Subject: | Unternehmen | Markenpolitik | Markenwert | Strategisches Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Behre, Sebastian, (2013)
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Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich, (1997)
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Dall'Olmo Riley, Francesca, (2010)
- More ...
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Australian pharmaceutical policy and the idea of innovation
Doran, Evan, (2008)
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A generic model-based warning system for ground-level ozone monitoring
Zolghadri, A., (2005)
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Mechanical Pulping - The characterization of anionic trash in the mechanical pulping process
Chow, R.S., (2003)
- More ...