Role, characteristics and critical success factors of Big Data (BD) : implications for marketing in Africa
Year of publication: |
2022
|
---|---|
Authors: | Majeed, Mohammed ; Al-Hassan, Seidu ; Arko-Cole, Nana |
Published in: |
Digital Business in Africa : Social Media and Related Technologies. - Cham : Springer International Publishing, ISBN 978-3-030-93499-6. - 2022, p. 217-251
|
Subject: | Big Data | Structured | Unstructured | Semi-structured | Technology | Big data | Erfolgsfaktor | Success factor | Afrika | Africa | Data Mining | Data mining |
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