Role of 4c's of marketing mix in building trust to achieve brand loyalty in case of fastener's industry : a PLS-SEM approach
Year of publication: |
2020
|
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Authors: | Gupta, Kanishk |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 6.2020, 5, p. 587-604
|
Subject: | communication | convenience | cost | commitment | corporate image | trust | brand loyalty | fastener's industry | Vertrauen | Confidence | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Brand loyalty | Firmenimage | Corporate reputation |
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