Role of social media influencers on marketing of sustainable hotels : gratification and the parasocial interaction perspective
Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu, and Da-Chian Hu
Year of publication: |
2024
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Authors: | Horng, Jeou-Shyan ; Liu, Chih-Hsing ; Chou, Sheng-Fang ; Yu, Tai-Yi ; Hu, Da-Chian |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 33.2024, 6, p. 735-762
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Subject: | Instagram | Parasocial interaction | social media | social media influencer | use and gratification theory |
Saved in:
Online Resource