Role transitions at the prosumer level : spillover effects in the collaborative economy from an interactive marketing perspective
Year of publication: |
2022
|
---|---|
Authors: | Ertz, Myriam ; Boily, Émilie ; Sun, Shouheng ; Sarigöllü, Emine |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 10, p. 2721-2748
|
Subject: | Collaborative economy | Proenvironmental behavior | Role transitions | Spillover effect | Switchover | Spillover-Effekt | Systemtransformation | Economic transition |
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