Routledge handbook of sports sponsorship : successful strategies
Alain Ferrand, Luiggino Torrigiani and Andreu Camps i Povill. Transl. by Pierre-Francois Lalonde ...
| Alternative title: | Sports et sponsoring <engl.> Sports et sponsoring <engl.> |
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| Year of publication: |
2007 ; 1. publ.
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| Authors: | Ferrand, Alain ; Torrigiani, Luiggino ; Camps i Povill, Andreu |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Profisport | Professional sports | Sponsoring | Sponsorship | Sportsponsoring |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] |
| Extent: | VIII, 278 S. graph. Darst. |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Principles of sponsorship managementLegal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : 'Perrier Fluo beach volleyball experience.' Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion |
| ISBN: | 0-415-40111-9 ; 0-415-40110-0 ; 978-0-415-40111-1 ; 978-0-415-40110-4 |
| Classification: | Sportorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003333057