Saipa Group, Iran - using strategic brand extensions to build relationships
Year of publication: |
2010
|
---|---|
Authors: | Wilson, Jonathan A. J. ; Hollensen, Svend |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 1.2010, 2, p. 177-188
|
Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Mitarbeiterbindung | Employee retention | Kultursoziologie | Cultural sociology | Kfz-Industrie | Automotive industry | Iran |
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Saipa Group, Iran - using strategic brand extensions to build relationships
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