Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing
Year of publication: |
2008-09-08
|
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Authors: | Tuk, Tuk, M.A. ; Verlegh, Verlegh, P.W.J. ; Smidts, Smidts, A. ; Wigboldus, Wigboldus, D.H.J. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | disclosure of ulterior motive | relationship norms | rewarded recommendations | word-of-mouth |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2008-056-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing
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