Sales impact of servicescape's rational stimuli : a natural experiment
Year of publication: |
November 2018
|
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Authors: | Morone, Andrea ; Nemore, Francesco ; Schirone, Dario Antonio |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 256-262
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Subject: | Servicescape | Rational stimulus | Functionality | Shopping tool | Rationalität | Rationality | Konsumentenverhalten | Consumer behaviour |
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