Sales Promotion in a World Economy
Investigates how sales promotion relates to the product base of a given country; gives factors to be considered by international companies in the world economy; believes political realities are most often the product of a country's cultural heritage and assesses the differing government practices in socialist states and democratic states. Continues to describe the four types of existing economies: first world; second world; third world; and fourth world in relation to the world production market.
Year of publication: |
1994
|
---|---|
Authors: | Smith, Martin C. |
Published in: |
Cross Cultural Management: An International Journal. - MCB UP Ltd, ISSN 1758-6089, ZDB-ID 2047291-2. - Vol. 1.1994, 2, p. 8-9
|
Publisher: |
MCB UP Ltd |
Subject: | Culture | Economy | Government | Policy | Sales Promotion |
Saved in:
Online Resource
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