Salesforce performance and behaviour‐based management processes in business‐to‐business sales organizations
Year of publication: |
1998
|
---|---|
Authors: | Piercy, Nigel F. ; Cravens, David W. ; Morgan, Neil A. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 1/2, p. 79-100
|
Publisher: |
MCB UP Ltd |
Subject: | Control systems | Performance | Relationship marketing | Sales management | Salesforce |
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