Salient role and centrality of trust in social media marketing
Year of publication: |
2018
|
---|---|
Authors: | Bhat, Anil K. ; Datta, Nirankush |
Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 227-245
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Vertrauen | Confidence | Wettbewerbsvorteil | Competitive advantage |
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