Satisfaction and repurchase behavior in a business-to-business setting : investigating the moderating effect of manufacturer, company and demographic characteristics
Marcel Paulssen; Matthias M. Birk
| Year of publication: |
2007
|
|---|---|
| Authors: | Paulssen, Marcel ; Birk, Matthias M. |
| Publisher: |
Berlin : Humboldt-Univ., Wirtschaftswiss. Fak. |
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | 34 S. graph. Darst. |
|---|---|
| Series: | Betriebswirtschaftliche Diskussionsbeiträge. - Berlin : Humboldt-Univ., Wirtschaftswiss. Fak., ZDB-ID 2374298-7. - Vol. 48 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 30 - 34 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003530366