Science, serendipity and the contemporary marketing condition
Year of publication: |
2005
|
---|---|
Authors: | Brown, Stephen |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 39.2005, 11/12, p. 1229-1234
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Marketing theory |
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