Search at different price levels: the impact of knowledge and search cost
Year of publication: |
2000
|
---|---|
Authors: | Smith, Gerald E. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 9.2000, 3, p. 164-178
|
Publisher: |
MCB UP Ltd |
Subject: | Pricing | Consumer behaviour | Product costs | Pricing strategy |
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