Segmentación de clientes del comercio minorista en función de los beneficios de la relación minorista-consumidor
Year of publication: |
2008
|
---|---|
Authors: | Berenguer Contrí, Gloria ; Gil Saura, Irene ; Ruiz Molina, María Eugenia |
Published in: |
Información comercial española : ICE : revista de economía. - Madrid : [Verlag nicht ermittelbar], ISSN 0019-977X, ZDB-ID 731239-8. - Vol. 844.2008, p. 219-236
|
Subject: | reatiling | relationship benefits | segmentation |
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