Segmentation of bank customers by expected benefits and attitudes
Year of publication: |
2001
|
---|---|
Authors: | Machauer, Achim ; Morgner, Sebastian |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 19.2001, 1, p. 6-18
|
Publisher: |
MCB UP Ltd |
Subject: | Banks | Consumer behaviour | Customer service | Benefit segmentation | Financial services | Information technology |
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