Segmenter le marché européen des services : une approche culturelle.
Year of publication: |
2001
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Authors: | Furrer, Olivier ; Sudharshan, D. |
Published in: |
Revue française du marketing. - Paris : Bordas-Dunod-Gauthier Villars, ISSN 0035-3051, ZDB-ID 83046x. - 2001, 181, p. 81-96
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Saved in:
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