Segmenting a market in the making : industrial market segmentation as construction
Year of publication: |
2010
|
---|---|
Authors: | Harrison, Debbie ; Kjellberg, Hans |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 5, p. 784-792
|
Subject: | Marktsegmentierung | Market segmentation | Produktentwicklung | New product development | B-to-B-Marketing | Business-to-business marketing | Schweden | Sweden |
-
Yavari, Zahra, (2016)
-
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood, (2015)
-
Choi, Hyunhong, (2022)
- More ...
-
Geiger, Susi, (2014)
-
Harrison, Debbie, (2016)
-
Segmenting a market in the making: Industrial market segmentation as construction
Harrison, Debbie, (2010)
- More ...