Segmenting industrial markets by buyer sophistication
Year of publication: |
1983
|
---|---|
Authors: | Barnes, James G. |
Other Persons: | McTavish, Ronald (contributor) |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 17.1983, 6, p. 16-33
|
Subject: | B-to-B-Marketing | Business-to-business marketing |
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