Segmenting young Chinese consumers based on shopping-decision styles : a regional comparison
Year of publication: |
2010
|
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Authors: | Yu, Jun ; Zhou, Joyce Xin |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 1, p. 59-71
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Jugendliche | Youth | Räumliche Verteilung | Spatial distribution | China |
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