Selected essays on corporate reputation and social media : collection of empirical evidence
Markus Kick
| Year of publication: |
2015
|
|---|---|
| Authors: | Kick, Markus |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Firmenimage | Corporate reputation | Social Web | Social web | Markenführung | Brand management | Gesetzliche Krankenversicherung | Public health insurance | Unternehmen | Prestige | Social Media | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 185 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2014 |
| ISBN: | 3-658-08836-2 ; 978-3-658-08836-1 ; 978-3-658-08837-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493101