Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process
Year of publication: |
2008
|
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Authors: | Lin, Chin-tsai ; Wu, Cheng-shiung |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 7/8, p. 1077-1091
|
Subject: | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | AHP-Verfahren | AHP approach | Taiwan |
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