Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus
Year of publication: |
2013
|
---|---|
Authors: | Gabisch, Jason A. ; Milne, George R. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 2, p. 140-158
|
Subject: | Online-Marketing | Internet marketing | Internet | Datenschutz | Data protection | Kundendaten | Customer data | Experiment | USA | United States |
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