Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Year of publication: |
2007-01-01
|
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Authors: | Martin, Brett AS ; Veer, Ekant ; Pervan, Simon J |
Publisher: |
ePublications@SCU |
Subject: | Larger-sized models | self-referencing | weight locus of control | brand and advertising attitudes | Business | Cognition and Perception | Marketing | Psychology | Sales and Merchandising |
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