Selling small can be big business
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The paper considers the reasons for the success of sachet marketing in economies such as the Philippines and India. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Year of publication: |
2012
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2012, 5, p. 6-8
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Philippines | Consumer goods | Marketing strategy | Sachet marketing | Package size | Multinational companies | Distribution systems |
Saved in:
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