Selling the Canadian Forces' brand to Canada's youth
Year of publication: |
2009
|
---|---|
Authors: | McMullan, Kylie ; Rehal, Pinder ; Read, Katy ; Luo, Judy ; Huating Wu, Ashley ; Pitt, Leyland ; Papania, Lisa ; Campbell, Colin |
Other Persons: | edited by Assistant Editor Michael Harker, Issue (ed.) |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 27.2009, 4, p. 474-485
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Armed forces | Brands | Brand identity | Youth | Canada |
-
Identity and sport: young French Canadians and the Montreal Canadiens hockey club
Richelieu, André, (2012)
-
Coleman, Darren Andrew, (2015)
-
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi, (2013)
- More ...
-
Selling the Canadian Forces' brand to Canada's youth
Mcmullan, Kylie, (2009)
-
Selling the Canadian Forces' brand to Canada's youth
McMullan, Kylie, (2009)
-
Managing the tensions in marketer-influencer relationships
McMullan, Kylie, (2022)
- More ...