Selling to a segmented market : the lifestyle approach
Chester A. Swenson
| Year of publication: |
1990
|
|---|---|
| Authors: | Swenson, Chester A. |
| Publisher: |
New York [u.a.] : Quorum Books |
| Subject: | USA | Marktsegmentierung | Lebensmittel |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 177 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89930-446-X |
| Source: |
Persistent link: https://www.econbiz.de/10004095083