Selling to the C-suite : what every executive wants you to know about successfully selling to the top

Nicholas A. C. Read; Stephen J. Bistritz

When do executives get involved in the decision process? -- A brave new world for sales and marketing -- Understanding what executives want -- How to gain access to the executive level -- How to establish credibility at the executive level -- How to create value at the executive level -- Cultivating loyalty at the C-suite

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Year of publication:	2010
Authors:	Read, Nicholas A. C. ; Bistritz, Stephen J.
Publisher:	New York [u.a.] : McGraw-Hill
Subject:	Verkauf \| Selling \| B-to-B-Marketing \| Business-to-business marketing \| Zielgruppe \| Target group \| Führungskräfte \| Managers
Description of contents:	Table of Contents [gbv.de]

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Extent:	XXX, 205 S. graph. Darst. 24 cm
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Ratgeber ; Guidebook
Language:	English
Notes:	Includes bibliographical references and index When do executives get involved in the decision process? -- A brave new world for sales and marketing -- Understanding what executives want -- How to gain access to the executive level -- How to establish credibility at the executive level -- How to create value at the executive level. 0909
ISBN:	0-07-162891-6 ; 978-0-07-162891-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003822839