SEM-based customer satisfaction measurement : on multicollinearity and robust PLS estimation
Year of publication: |
2008
|
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Authors: | Westlund, Anders H. ; Källström, Mari ; Parmler, Johan |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 19.2008, 7/8, p. 855-869
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Subject: | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Strukturgleichungsmodell | Structural equation model | Kleinste-Quadrate-Methode | Least squares method | Monte-Carlo-Simulation | Monte Carlo simulation | Schätztheorie | Estimation theory |
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