Semantic cues in reference price advertisements: The moderating role of cue concreteness
Year of publication: |
2006
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Authors: | Krishnan, Balaji C. ; Biswas, Abhijit ; Netemeyer, Richard G. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 2, p. 95-104
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