Seniorenmarkt : Alterslebenslagen, Konsumstrukturen und ökonomische Potentiale
Kristina Mann
| Year of publication: |
2008
|
|---|---|
| Authors: | Mann, Kristina |
| Publisher: |
Weiden [u.a.] : eurotrans-Verl. |
| Subject: | Ältere Menschen | Elderly people | Soziale Lage | Social situation | Lebensstandard | Standard of living | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Deutschland | Germany | Alter | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 86 S. |
|---|---|
| Series: | Schriften zur Sozialpolitik. - Weiden : Eurotrans-Verl., ZDB-ID 1379241-6. - Vol. 19 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-936400-23-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003939876