Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Year of publication: |
March 2019
|
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Authors: | Roper, Stuart ; Iglesias, Oriol ; Rodrigues, Clarinda |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 340-342
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Subject: | Schweden | Sweden | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing |
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