SENSORY DIMENSIONS OF THE DESTINATION BUCHAREST FROM THE POINT OF VIEW OF YOUNG PEOPLE
For a marketer, any destination that has the objective of connecting the consumer`s emotions with the location`s elements must surprise the tourist by stimulating all his senses. Although this leads to an efficient positioning and creates a competitive advantage, marketers have focused primarily on the visual and auditory senses, neglecting the other three senses of the consumer. Thus, instead of having brands with five sensory dimensions, today we have two-dimensional brands. This study`s objective is to identify those sensory dimensions of the destination Bucharest perceived by internal tourists, starting from the destination`s forms of tourism and appealing elements.
Year of publication: |
2012
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Authors: | Mihail-Cristian, DITOIU ; Aurelia-Felicia, STANCIOIU ; Nicolae, TEODORESCU |
Published in: |
Revista Economica. - Facultatea de Ştiinţe Economice. - Vol. Supplement.2012, 3, p. 129-134
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Publisher: |
Facultatea de Ştiinţe Economice |
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