Sensory marketing in hospitality : a critical synthesis and reflection
Year of publication: |
2023
|
---|---|
Authors: | Fong, Lawrence Hoc Nang ; Lei, Soey Sut Ieng ; Chow, Cheris W. C. ; Lam, Long W. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 8, p. 2916-2928
|
Subject: | Cross-modal correspondence | Five senses | Sensory congruence | Sensory marketing | Service experience | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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